I must admit the inspiration for this post is a topic that really gets me going. Reebok has always been a brand that puzzles me, it seemed like they didn’t have an identity, they didn’t know what publics to target their product at. They just needed some direction.

While Nike conquered the athletic apparel market, endorsing Ronaldo, Kobe Bryant, Ronaldinho, Roger Federer… the list is endless!

Adidas filled the gap in the market by stealing the urban market, endorsing acts such as Missy Elliot, Snoop Dogg, N-Dubz, Ciara, and David Beckham.This tactic saw their sales go through the roof.

Reebok have hit back and quite strong I might add. The new ‘Reethym of lite’ campaign has the flash of a Nike ad campaign and the buzz of an Adidas campaign. With Reebok using artist such as Swizz Beats, Common, Bluey Robinson. They have taken the market by storm… bringing back classics from the late 80’s and early 90’s seem to have struck gold with the current urban fashion market!!